With the success of Dynolicious, several companies wanted to utilize the Dynolicious engine for their own marketing. We worked with Bosch for two years crafting a branded version of Dynolicious to advertise their spark plugs.
Bosh Light Em’ Up won the 2012 Automotive Communication Awards “Best Consumer App”.
My role: Most of the development on this project had already been done, since it was based upon Dynolicious. My primary responsibility was working with the artists and copywriters at the ad agency to take their vision and implement it. This involved educating their artists on some unique design principals for mobile UX. I was responsible for implementing all the designs in the final project.