The Callaway sales staff was reliant upon binders for all of their product information. There was a major initiative to move to something more than just a simple PDF-based catalog on tablets.
Callaway wanted something extraordinary, and by taking advantage of the iPad, I was able to work with developers and Callaway staff to develop something special, a truly interactive sales binder.
A lot of time was spent gathering requirements, building wireframes, and mocking up the UI before the final app was developed. I mocked up the 3D scrolling behavoir of the product interface in Flash and worked with our development team to build functional prototypes on the iPad before we started working on the final app.