As the UX design lead for DNA UX, I took full control of the project, succeeding a team of three full-time UX Designers. My role was crucial in advancing the development and ensuring a cohesive design strategy.
Project Scope and Goals
The goal was to refine and expand DNA UX, creating a seamless user experience that could be standardized across multiple Fiserv products. The DNA platform supports over 6,000 branches and manages 84 million accounts throughout North America.
Design Contributions
- Overall UX Process Management : Led the UX process, building upon the foundation laid by the previous design team to deliver a cohesive and functional design.
- Company-Wide Design Language : Co-developed and supported a company-wide design language based on DNA UX, now used in nearly a dozen other Fiserv products, ensuring a consistent user experience across the company.
- Collaboration with Development and Business Analysts : Worked closely with developers and Business Analysts, utilizing Axure RP and Figma for prototyping and design demonstration. Guided several junior designers who occasionally worked on DNA UX, ensuring they adhered to design standards and contributed effectively.
- Documentation and Standards : Documented design standards and acted as the gatekeeper for design approval and updates, maintaining high quality and consistency.
Tools and Methodologies
- Prototyping : Primarily used Axure RP and Figma for creating and demonstrating design concepts.
- Documentation : Maintained a living design document, updated regularly to reflect changes and improvements.
User Feedback and Iteration
- Research Sessions : Conducted UX research sessions with partners to validate designs and gather feedback.
- Continuous Improvement : Incorporated user feedback into the design process, ensuring the final product met user needs.
Impact and Outcomes
- Standardization : The design language developed for DNA UX is now a standard across multiple Fiserv products, enhancing usability and consistency.
- User Experience : Delivered a refined, user-friendly application that addressed various edge cases and complexities.
- Team Success : Successfully led the project, contributing to a significant enhancement of the user experience across Fiserv’s product suite.
Personal Growth and Reflection
Taking full control of the UX process for DNA UX allowed me to demonstrate leadership and design expertise, significantly contributing to the product’s success and setting a standard for future projects within the company.