Ford Motors
Mustang Customizer Redesign
Ford’s web-based Mustang Customizer needed a transformation into a native mobile experience. Originally designed in Flash, the application’s UI and interaction model weren’t suited to touch-based mobile devices. My role involved leading the UX design and artistic direction to reimagine the customizer for mobile, ensuring it captured the allure of Mustang's design while being intuitive and seamless to use on smaller screens.
Mustang Customizer Game Component
Ford’s Mustang Customizer, originally a web-based Flash product, was being reimagined as a native mobile experience. As part of the project, I pitched a mobile-exclusive game component, envisioning a highly engaging feature that would allow users to immerse themselves further in the Mustang experience. The game would highlight Ford's iconic design elements while introducing a fun, competitive aspect to the app.
Heineken
Product Locator
Heineken required a robust, user-friendly product locator to help consumers easily find their products nearby. Initially built on a custom database, the tool needed to adapt smoothly to a third-party service to improve data accuracy and reliability.
Bunsentech
Dynolicious Redesign
Dynolicious, an early performance-tracking app, needed a UX refresh to stay competitive and appeal to a broader audience as mobile design standards advanced.
Nestlé Flat Belly Program
Nestlé Europe sought a set of mockups to present their “Flat Belly Program” app concept in a proposal bid. The goal was to create a visually engaging and functional model that demonstrated the app’s structure, user experience, and potential to stakeholders.
Callaway Interactive Catalog
Callaway’s sales team relied on traditional binders to share product information, but they envisioned a digital catalog that would fully utilize the iPad’s capabilities. Their goal was a sleek, interactive tool that could seamlessly blend product visuals with intuitive navigation for client presentations.
Cabrera Services
Cabrera Services needed a mobile app to simplify access to technical tools and resources for a specialized user base, including nuclear physicists, field staff, and clients. The goal was to transform complex data into an intuitive experience that users could easily navigate in the field.